Plan Ahead
Begin preparations for each event well in advance. Attention
to details will save you time , money and headaches.
Set Objectives
Know what you want to accomplish at the show. Make sure the
booth staff understands what is expected of them.
Design A Dynamic
Display
You have 7 seconds to attract attention. To receive maximum
visibility, coordinate every element of your display around
a theme.
Reinforce your
Marketing Message
Use large, colorful graphics with a minimum of text to illustrate
products, services, advertising slogans and sales messages.
Project A
Positive Image
First impressions are critical. Every element of your display
must reflect your company’s personality, professionalism
and integrity.
Train Your Staff
80% of tradeshow attendees base their opinion of your company
on the actions of your employees at the booth. Prepare your
people.
Develop A Sales Strategy
Script a presentation that engages, qualifies and solicits
the desired response from prospects. Require the staff to
memorize and use it consistently.
Follow-Up
Effectively
Contact all leads within one week. Phone, fax, e-mail or mail
information that solicits an appointment, interview or sale.
Include a deadline for reply.
Exude
Enthusiasm
Nothing makes a better impression than happy, smiling employees
eager to assist inquisitive prospects.
Factor
In Some Fun
Don’t be too conservative. Tradeshow attendees want to
be entertained as well as informed. Winners combine the two.
Compliments of Exhibit
Experts
– "Tools For Tradeshow Success" 602-437-3634
Download/Print this
Article
Copyright
2006
This document, in full or part, may be reproduced only if the following
acknowledgement is included:
Reproduced with permission from the author, Susan Ratliff, President,
Exhibit Experts, Phoenix, Arizona
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