There are 10,000 tradeshows a year, attended by 120 million people who spend $90 billion!

Who Are These Attendees?
49% Come to buy something
50% Are looking for new products & services
29% Are the decision makers
86% Have buying influence
88% Are new customers
83% Have not been approached by your company in the last 12 months

Can You Make Money At A Tradeshow?
26% Will sign a purchase order
51% Will request a sales presentation
77% Will find a new vendor or supplier
94% Will compare competing products
95% Will want your business brochure

You will reach 7 times as many prospects at a tradeshow than you would capture through any other type of marketing, except field sales.

These leads will cost you 61% less to close.

Tradeshows will generate more sales for your company than Advertising, Direct Mail or Cold calling.

9 out of 10 companies ranked exhibitions as the #1 Most Useful source of purchasing information, because they could examine and evaluate competing products in one location.
80% of tradeshow attendees base their opinion of your company on the actions of your employees at the booth.

Compliments of Exhibit Experts – "Tools For Tradeshow Success" 602-437-3634
* Statistics compiled from Exhibitor & Business Marketing Magazine & the Center For Exhibition Industry Research
 

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Copyright 2006
This document, in full or part, may be reproduced only if the following acknowledgement is included:
Reproduced with permission from the author, Susan Ratliff, President, Exhibit Experts, Phoenix, Arizona