4 Excellent Reasons to do Trade Show Marketing

4 Excellent Reasons to do Trade Show Marketing

Is your company up to speed with inbound, outbound and all the marketing in between? What about trade show marketing? With all the lead generation, content creation, client nurturing, and social media your marketing team has to keep up with, paying for and staffing trade show displays may just feel like it’s not worth the effort. Oh how wrong you are! One statistic notes that 82% of trade show visitors are directly involved in making purchase decisions, that’s about 4 of 5 people walking by your trade show booth! The average ROI on trade shows, in fact, is an estimated $5 profit for every $1 spent. So if you aren’t yet marketing at an industry trade show, then you’re missing a valuable marketing outlet and countless other benefits that go beyond capturing those leads. Read on for 4 excellent reasons your company should be doing trade show marketing.

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Outshine Your Competition with Lighting

Outshine Your Competition with Lighting

Trade shows are usually filled to the brim with dozens or even hundreds of booths, many of which are run by your competitors. Unless you come up with a trade show booth design that stands out, chances are that your booth will get lost among the crowd. Marketers say you have about a 3 second window to capture attention. One way to avoid becoming a booth flower is through the use of lighting. When used correctly, it is one of the most dramatic ways to add visual appeal and depth. Let’s discuss some ways to outshine your competition with the use of trade show lightin

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