Trade Show Disaster Strike

Trade Show Disaster Strike

The following is a story, albeit a fictional one, about a trade show event planner’s experience with disaster. Chances are very high that you’ve experienced something similar when planning or executing a trade show. Read on for the nitty gritty nail-biting action, and then what you can do to avoid ending up like our disaster-stricken trade show event planner.

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What Do Disney and Your Trade Show Booth Have in Common?

What Do Disney and Your Trade Show Booth Have in Common?

What might the imagineers at the Walt Disney Corporation have in common with those in the trade show business? More than you might imagine. From being agile, to delighting customers, to creating the ultimate immersive experience – the Disney brand has a lot of great ideas to offer in the way they do business. Take note trade show booth exhibitors, your booth can be the most magical place on earth!

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