When you exhibit at a trade show, you’re coming into direct contact with your audience. Unfortunately, you’re also stepping into the arena with every other vendor competing for the same audience. That’s why, before you even set up your trade show booth, you need to have a plan for how you’re going to engage trade show attendees.
1. Make Eye Contact
It might seem like something out of an old Dracula movie, but people respond to eye contact. It makes you more approachable to trade show attendees. Humans are social animals, and when someone holds their eye, it halts them in their tracks. Add a wave and a conversation opener, a quick joke, or just a “Hi” and people will stop long enough for you to make your pitch.
Everyone loves free stuff. Whether you have a table full of swag for people to choose from, or you have entries for one big prize, it will slow down passerbys. Have promotional items that offer value and have a useful purpose. Even better, if they take something with your name and information on it, they’re more likely to remember you.
3. Get on Your Soap Box
On old-fashioned carnival midways, barkers would get up on their boxes, raise their voices, and try to intrigue passerbys with a pitch. While you don’t have to go that far, don’t be afraid to call out to people walking by. You’re casting a lure, and if you’re making noise, people are going to come see what the commotion is about. If you’re not excited about what you’re offering, chances are the trade show attendees won’t be either.
4. Create an Inviting Environment
If you’ve set up a trade show booth that’s crowded, small or boring, people are going to avoid it. As such, make sure your booth is open, friendly, and inviting to everyone who walks by. You want your trade show booth to suck them in, so design it in such a way that there’s a smooth flow to your exhibit and booth space conducive to the flow of foot traffic.
5. Be Friendly, Polite, & Engaging
You know when telemarketers call you up, and you can almost read the script along with them? If their voice sounds bored, hurried or unemotional you are already done with their pitch, regardless of what they’re selling. Be engaging, friendly, and polite. Those are qualities people respond to, and they’re more likely to stop and talk rather than walking on with a nod or a wave. Offer a genuine “hello” with the intent to engage trade show attendees in conversation. Once you have their attention they will be more receptive to your offerings.
Trade shows can be extremely beneficial to a business and should be considered in your marketing plans. If you’d like more information on how to have the best trade show booth, or tips on how to have a great show, all you have to do is contact us today!