You know the benefits of exhibiting at a trade show as it’s a great way to get the word out about your business, meet new clients, and connect with your customers face-to-face. Knowing a few key pointers when it comes to navigating the logistics and transportation of your trade show exhibit is a great way to ensure that you’ll have the best possible experience, reaching as many customers as you can.
Whether you’re planning your first, or your fiftieth, trade show, there’s no substitute for experience. You want to get the most out of the trade show, whether it’s leads or sales, and you’re budgeting time and resources wisely. One of the best sources of information, for the new or experienced trade show exhibitor, are those that organize that particular show. For every show there are those who are dedicated to hosting a successful show, the trade show organizers, and they’re the experts. Before your next trade show contact the trade show organizer with a few of these key questions.
While international travel may be a bit of an undertaking, it’s certainly evolved in leaps and bounds to make border crossing business trips a more frequent reality. If your business is ready to take on a global market, connect with overseas operations, or just spread the word, you need an international business trip. Make the most out of your trip by exhibiting at an international trade show and we’ve got the tips to make your international trade show a complete success.
Being in a startup business can be a lot of fun. You have the ability to turn your ship on a dime, so to speak, and move with agility as your business demands it. But let’s face it, being a startup means you’ve got passion and you’re ready to do great things. That also means there’s a lot of work that needs to be done, especially when it comes to marketing your business.
Trade shows are an outstanding way to advertise your product, share your service offerings, or network with others and prospective customers. You have an audience who is in the market for what you’re selling- now all you have to do is sell it to them. Having an appealing trade show booth makes all the difference when trying to appeal to consumers, it’s not difficult when you’re in a controlled environment, but what happens when you’re attending a trade show in an outdoor environment? Suddenly you have several different factors to consider; sun, rain, wind, and other climate elements can cause a trade show catastrophe if you aren’t prepared. Here are some tips to make sure you excel at your outdoor trade show.
With so much to do and plan for, trade show planning can feel like you’re preparing for a trek across North America. Hosting a trade show booth has more benefits for your business than a trek, and it’s a great way to expose your business to new customers. When you’re in the process of event planning, you always hope for the best and prepare for something to go wrong. Get ahead of the inevitable and consider creating a trade show booth emergency kit in order to protect yourself from disaster. Here are a few necessities to prepare in your trade show emergency kit in order to make sure your show, and display, go as smoothly as possible.
Whether you’re new to the world of trade shows or you haven’t done one in awhile, you probably have some questions running through your head. How you should be preparing for the event? People, places, logistics… Rest assured, we’re here to help. Here are the 6 main things you should be planning for before your trade show even begins.
The following is a story, albeit a fictional one, about a trade show event planner’s experience with disaster. Chances are very high that you’ve experienced something similar when planning or executing a trade show. Read on for the nitty gritty nail-biting action, and then what you can do to avoid ending up like our disaster-stricken trade show event planner.
What might the imagineers at the Walt Disney Corporation have in common with those in the trade show business? More than you might imagine. From being agile, to delighting customers, to creating the ultimate immersive experience – the Disney brand has a lot of great ideas to offer in the way they do business. Take note trade show booth exhibitors, your booth can be the most magical place on earth!
It’s no secret that the top trade show, clocking in at over 170k visitors and millions of exhibition space, is the Consumer Electronic Show (CES). From there, there are literally hundreds of other trade shows, expos, and fairs for your business to see and be seen. If you’re a trade show booth exhibitor you’re ready and eager to promote your products or services and maybe you’re not quite sure which events to attend.
You’re exhibiting at a trade show and you know it’s already a fantastic way to reach and engage with potential clients. However, you’ve got to make sure your trade show booth stands out from the sea of booths your audience is visiting. How can you not only get their attention, but keep it long enough to really showcase what it is you have to offer? When you’re considering trade show marketing, digital content is a great way to do just that for a variety of reasons – digital content isn’t just for blogs or ebooks; digital content has the ability to travel! Take the content your team has already created and vetted and repurpose that into some more advanced marketing materials to supplement your next trade show display.
Is your company up to speed with inbound, outbound and all the marketing in between? What about trade show marketing? With all the lead generation, content creation, client nurturing, and social media your marketing team has to keep up with, paying for and staffing trade show displays may just feel like it’s not worth the effort. Oh how wrong you are! One statistic notes that 82% of trade show visitors are directly involved in making purchase decisions, that’s about 4 of 5 people walking by your trade show booth! The average ROI on trade shows, in fact, is an estimated $5 profit for every $1 spent. So if you aren’t yet marketing at an industry trade show, then you’re missing a valuable marketing outlet and countless other benefits that go beyond capturing those leads. Read on for 4 excellent reasons your company should be doing trade show marketing.
Trade shows are usually filled to the brim with dozens or even hundreds of booths, many of which are run by your competitors. Unless you come up with a trade show booth design that stands out, chances are that your booth will get lost among the crowd. Marketers say you have about a 3 second window to capture attention. One way to avoid becoming a booth flower is through the use of lighting. When used correctly, it is one of the most dramatic ways to add visual appeal and depth. Let’s discuss some ways to outshine your competition with the use of trade show lightin
Deciding whether you should rent or own your trade show booth can depend upon multiple factors playing into your trade show display equation. As a trade show marketer, it’s important to ask yourself some questions before making the decision to purchase your next exhibit or consider a trade show booth rental. For example; How many shows do you exhibit at each year? Does your company exhibit at multiple shows per year, with some shows happening simultaneously? What do you want in terms of look, size, and feel of your trade show display from show to show? Does the convenience of renting appeal to you? If you buy, are you able to maintain the display? Answers to these questions will give you a better idea of whether or not you should rent or buy your next trade show display. Check out our list of pros and cons to each side below.
Setting up a trade show booth can be a great way to highlight your most innovative products, get the word out about your brand and engage potential customers all at the same time. Though trade show attendees will most likely come in the venue door already interested in learning more about what you have on display, it’s still important to stand out from the competition, as your competitors might have similar products or swankier displays. If the thought of designing a successful trade show exhibit makes you feel a little lost or overwhelmed, consider teaming up with a local trade show display company to help you optimize your booth and get the most out of your allotted space. Here are three reasons why working with boutique or local trade show display companies can make your job easier.
Having a gorgeous trade show display is only part of the formula for success and driving traffic to your space at a show. Many people are not aware that the location of their trade show booth plays into their success at the show. It’s akin to real estate… location, location, location! Every show has its own particular method for assigning booth space; Points based on booth size, past participation and sponsorship, Bidding for preferred space and the final selection is made by a committee or individual, Assigned spaces and First come first served. So, where is the best location within the venue? Read on for tips to find the best location for your trade show booth.
When creating your trade show budget and branding, consider the giveaway item(s), or swag, your trade show exhibit will have. When participating in a trade show, the goal is to get noticed and develop quality leads that can encourage blossoming business relationships. Determining whether your trade show giveaway is a good idea can be tricky.
Finally, you nailed the budget for your next trade show! It’s perfect and you’ve thought of everything. Or did you? Trade show budgets can have a lot of ‘variables,’ which is a nice way of saying ‘potentially unpleasant surprise budget changes.’ While cost variables to your trade show budget may be inevitable, here are five major cost variables that are the foundation of your trade show budget.
Entering the world of trade shows is a big deal, and it can be more than a little intimidating when it comes to knowing where to start. It’s easy, very easy, to get in over your head and find yourself spending more than you should or is worthwhile. For this reason, you should plan carefully, pay attention to deadlines, and adhere to a strict trade show booth budget so that you are fully prepared and confident when the day of the show arrives. At Exhibit Experts we’ve been producing trade show booths for over 22 years. During that time we have found 7 insider secrets that will help you stay in budget for your next show:
With the multitude of trade shows available at any one time, Exhibit Experts shares some ways you can use to match your business’ marketing objectives to the right trade show.