Trade Show Disaster Strike

The following is a story, albeit a fictional one, about a trade show event planner’s experience with disaster. Chances are very high that you’ve experienced  something similar when planning or executing a trade show. Read on for the nitty gritty nail-biting action, and then what you can do to avoid ending up like our disaster-stricken trade show event planner. On Top of the World I had arrived at the venue ready to go, my outfit was sharp as a tack, the primary video came out spectacularly and under budget, which meant more promo swag for the trade show booth staff to pass out, and the trade show display design was innovative and truly immersive; it was hard for me to look away and I knew the specs and capabilities and all of the great applications at this point. On top of all of that, the product was really great. You would own one yourself… if disaster hadn’t struck shortly after that. I was confident, this being my second show and my first having been a solid success all around, that the bases were soundly covered. So when I walked into the convention center and couldn’t find my trade show exhibit I was just plain flummoxed. I couldn’t find my staff either. Sure they were local hires but they were from a staffing agency with a good reputation. Now, granted I was a little early but no exhibit OR staff had me more than a little concerned. I found my exhibit first, so far from the entrance, it might as well not have been at the show at all. This particular show catered to the customer, my target audience, as well as industry pro’s who were logically at the rear of the venue, where my bosses could find them, and now me too it seemed. To make matters worse my innovative trade show display was only one-third erected and already out of space and at least half of the components were missing entirely. I found my staffers down a hall and in a room outside of the public access area of the convention center waiting patiently by boxes of my exciting swag, not yet unboxed or sorted into the individual bags my staff would be passing around to interested parties. Soon after, in a panic, I found my point of contact for the event and began making demands until they patiently covered, point by point, why everything had happened and how it was my fault, and point by point to...

Best Trade Shows in Phoenix and North America

It’s no secret that the best trade show, clocking in at over 170k visitors and millions of exhibition space, is the Consumer Electronic Show (CES). From there, there are literally hundreds of other trade shows, expos, and fairs for your business to see and be seen. If you’re a trade show booth exhibitor you’re ready and eager to promote your products or services and maybe you’re not quite sure which events to attend. Don’t put the cart before the proverbial horse; first plan on what trade show or shows are the best fit for your business and where your ideal prospective buyers will be. If your business offers complete home care services, even the CES won’t be the best trade show bet for your time, money and effort. Consider which events would garner the best bang for your buck, the best exposure, and ideally – customers. Here are some extra tips on determining a trade show’s benefit. If this sounds like you, you’re in the right place! We’ve come up with a list of top trade shows across Phoenix and North America. First, here are the 5 Top Trade Shows in Phoenix Phoenix Small Business Expo The Phoenix Small Business Expo is a large business-to-business trade show, conference, and networking event that promotes the entrepreneurial spirit. The expo is free to all attendees, and the industries that exhibit cover almost all areas of business. From tax planning, to eCommerce, this expo is the optimal place for business owners to learn and grow their business. Creativation Connect with new buyers, suppliers, designers, makers, bloggers, media representatives, and entrepreneurs from around the world at Creativation. This trade show fills the needs of the creative communities across the globe! Do you sell high-quality craft supplies that you want to get into the hands of vendors? Come to this fun and creative convention to network and grow your business. AZ Brew Con This convention is a one-day trade show for those in the craft beer community who are looking to make connections and open doors. If you’re in the business of brews, this is the trade show for you. Making beer can be a difficult process, and making good beer can be even more challenging; experienced veterans attend this event  to answer your questions in a variety of panels. For those in the craft beer community, this is the event for your trade show booth. Indoor Custom Car Super Show & Concert Is your business focused on custom cars? If so, this trade...

Outshine Your Competition with Lighting

Trade shows are usually filled to the brim with dozens or even hundreds of booths, many of which are run by your competitors. Unless you come up with a trade show booth design that stands out, chances are that your booth will get lost among the crowd. Marketers say you have about a 3 second window to capture attention. One way to avoid becoming a booth flower is through the use of lighting. When used correctly, it is one of the most dramatic ways to add visual appeal and depth. Let’s discuss some ways to outshine your competition with the use of trade show lighting. Get Some Attention As we discussed above, your booth has a chance of getting lost among the other booths if it doesn’t stand out. Like moths to a flame you can attract your visitors with lighting. Use LED tape, uplights, and moving lights to stand out from the competition and attract your consumer’s eye. Don’t go crazy here, but think of these products as public relation tools. LED lights are budget-friendly, they burn brighter and last longer than halogen lights, and also produce a fraction of the heat that halogen lights produce. They are eco-friendly, as they consume less power than traditional lighting sources, allowing you to save up to 75% on your energy usage, which is often expensive at trade shows. Another way to save on your energy usage or completely eliminate the use of energy is to utilize battery powered LED lights. Show Off Your Products & Get Attention If you’re bringing products to your next trade show and you want to show off your stuff, don’t count on the fluorescent lighting to be your spotlight. Utilize accent lighting to highlight important items or products such as literature and business cards, making them stand out. You’ll want to accent light your logo, making it memorable to consumers, and any of the products that you are displaying. Accent lighting works to call attention to your trade show booth, and it also clarifies who you are, and what you’re selling. It will work to define and add texture to your images and products. It’s natural for people to be attracted to shiny objects, they can’t help being drawn like a moth to a flame. Strobe lights or gobo lights are a unique and fun way to produce special effects in your booth. Gobo lights can be used to project an image of your company’s logo on the wall or ground, and can also be...

The Best Trade Show Booths Attract Visitors – With Activations!

Everyone wants to make sure they have the best trade show booths in their industry. But what are the trade show experts doing to attract visitors? Some of the very best trade show booths attract visitors with activations! What is a booth activation? It’s not a tool from Star Trek, but in a way it kind of is (but less complicated than beaming Scotty up). Booth activations are when you set yourself apart from the humdrum displays of your peers by engaging your audience through more than just a visual experience. It’s a way to create a sensory-rich and memorable experience that will last beyond the trip to your booth. Why should I implement booth activation techniques? Scientific studies have shown that people are more apt to retain memories if they have engaged more than one of their senses. People generally rely heavily on sight to judge just about everything we come in contact with, and quickly forget with our 8 second attention spans. When you are in the thick of a trade show event and you stroll past the first row of booths you may be hard pressed to remember the first one in the row! Get out of the rut of cookie-cutter booths by creating a unique experience for your audience. Showcase how unique, fun and engaging your brand can be and delight everyone you come in contact with. What types of techniques should I use? The types of techniques you could use are practically endless and can give your brand a chance to build a memorable experience. Sight Arguably the most obvious sense to engage is sight. Use bright colors, monitors, lights or anything else that attracts the eye. Get a little crazy; have a mascot do a little jig and create a new hashtag for people to share their selfies with the mascot on Instagram. Consider adding a green screen or photo booth if you have the space. Offer an incentive for your social media followers who create a “story” about your booth and their experience. There are also live share experiences available through apps like Facebook Live and Periscope. Sound We have all had a song (for better or worse) stuck in our heads. Music is known to create and enhance emotional experiences, and make them easier to recall. Add some pizzazz to your booth by playing some fun music or including a catchy tune in a video about your products and services. Touch Many people retain information longer and can recall that information...

The Coolest in Trade Show Booth Technology

The goal of every trade show exhibit is to attract attendees and then engage them in ways so that what you’re offering creates a positive lasting impression. The good news is that as trade show technology evolves and advances, so do the possibilities for creating an awesome and memorable trade show booth. With so many options, adding in every new shiny dinging object likely isn’t a recipe for success. Be discerning about what would work best for your team, your brand and consider the habits and demographics of the trade show attendees. Stumped on ideas for where to start? No problem! Here are some ideas for integrating technology into your next trade show booth: Holograms These are no longer just found in science fiction movies. Holograms are now showing up on the trade show floor. Using the latest in design technology, trade show booth visitors can watch your product hover in 3-D animation right in front of them. They can see it rise from the pages of your brochure and move like magic in mid-air around your trade show exhibit. Invisible Screens Many trade show booths use video screens and walls to showcase their products. A new technological twist on this is the invisible video screen. When attendees walk by, they see a white screen. It is not until they put on their special 3D glasses that they see the screen brimming with colorful pictures of your products and engaging descriptions of your services. Giant Interactive Touch Screens Hands on devices are so much more fun these days! Users love zooming in and out with the touch of a finger. Easily apply this trade show booth technology by implementing giant video screens that showcase your offerings. When attendees tap the screen, more in-depth information about your company pops up in the form of videos and 3-D photos. Virtual Reality Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment. While you may not have the ability to invest in VR upfront, you can rent a headset and put up a TV for the onlookers to share in the user’s VR experience. You may have to up your showmanship, but what a blast! Charging Stations When people travel it seems like outlets and charging stations have become coveted spaces where Black Friday-esque lines form. Give attendees a reason to visit your space by providing a charging...

Let Exhibit Experts Entertain You

Everyone knows the name Harrah’s, and what flashes in our minds when we hear the name is elegant casinos, music, and of course…show girls! Harrah’s Ak-Chin Resort and Casino attends many events around the valley to entertain and tell their story. And how could they possibly do this without having a little show? Depending on the event, Harrah’s hires either a showgirl or male model to pass out beaded necklaces and get the crowd energized. Attendees love to have their pictures taken with these amazing entertainers. They are there to get show attendees to stop in front of the booth, and trust us they do just that! Exhibit Experts has worked with Harrah’s Ak-Chin for several years helping with their tradeshow and entertainment needs. It has been a great business relationship and a ton of fun. So why not attract crowds to your booth by hiring an entertainer for your next show? Entertainers boost your booth’s visibility. Your exhibit will be an engaging, interactive experience that will get your message seen, heard, and remembered by more people. A tradeshow entertainer can be an opportunity to draw a crowd to your booth and keep show attendees engaged and entertained while you collect data and make sales. Having some form of entertainment at your booth or event will help your company, brand, or product be remembered long after the convention is over. Consider the following when hiring an entertainer for your booth: Think about the target audience for the show, and hire appropriate entertainer for that audience. Make sure to have an interactive performer that can create a diverse mix of engagement opportunities. You can then focus on collecting leads. Find talented entertainers that can get prospects out of the aisles and into your booth. Make people smile and laugh while hearing your message. Find a way to separate the qualified leads from the onlookers all while having fun....