5 Things You Need to Know About Trade Show Display Transport & Logistics

You know the benefits of exhibiting at a trade show as it’s a great way to get the word out about your business, meet new clients, and connect with your customers face-to-face. Knowing a few key pointers when it comes to navigating the logistics and transportation of your trade show exhibit is a great way to ensure that you’ll have the best possible experience, reaching as many customers as you can. Tip 1: Combine Shipments and Ship Early to the Warehouse Consolidating your shipments is a lifesaver for a few reasons: You will minimize unnecessary drayage costs Your trade show materials will be packaged together Easier setup and takedown In addition to combining your shipments into as few as possible, shipping to the advanced warehouse lets you rest easy knowing that your exhibit will be in your booth space ready for you on day one. While yes, you can ship directly to the trade show site, if you encounter any issues transporting your materials to the booth space or it’s misplaced, you’ve wasted valuable time and energy. Make sure you gather all shipping confirmations and paperwork before you head out for the show. Tip 2: Label and Document Each Container Save yourself the headache of looking through your materials in a rush. Clearly label each of your containers, and document the contents, to stay organized. Just like looking for a black suitcase in a sea of them, labeling your trade show materials containers saves you from wasting time and energy searching for your items. Make sure that you secure items any time you’re going to be away from your booth, including at the end of the day, and keep small items secured throughout the event. Tip 3: Shape Up Your Shipping Budget Trade show display shipping isn’t just one line on your budget. Make sure you’re considering the cost of shipping the trade show display, as well as drayage – the cost of transporting your display and materials from the warehouse to the show floor.   Tip 4: Prepping Your Trade Show Display for the Show You need a booth that will stand out in a good way. Whether you’re looking to buy a trade show display to take to every trade show you attend over the next few years, or you’d like to rent a booth that will fit your needs for a specific show, make sure you work with a company that will help meet your needs. Carefully think through transportation logistics of that booth. Will it...

Top Questions to Ask Trade Show Organizers

Whether you’re planning your first, or your fiftieth, trade show, there’s no substitute for experience. You want to get the most out of the trade show, whether it’s leads or sales, and you’re budgeting time and resources wisely. One of the best sources of information, for the new or experienced trade show exhibitor, are those that organize that particular show. For every show there are those who are dedicated to hosting a successful show, the trade show organizers, and they’re the experts. Before your next trade show contact the trade show organizer with a few of these key questions. Question 1: What are the trade show attendees expecting? Asking what the trade show attendees will be expecting from the show can help you decide whether what you’re offering aligns with their needs or not. The organizer may be able to provide the number of people expected to attend the event, what type of people are coming, are they the decision makers, and some general demographic information about the expected attendees. Ask if you can see last year’s attendee list or get a head count from the show. Question 2: What’s around the space where my booth will be located? Many trade shows offer the opportunity for you to choose where your booth is placed. There are several advantages to this. For example, you may want to choose a specific location away from exits, or you may be more interested in placing your booth beside a specific type of business’ booth. Take the time to look over the open spaces and choose a space that will be a good fit for what you’re presenting at your trade show booth. Question 3: What’s the cost? When you’re preparing your trade show budget, include the cost of the exhibition space. Plan for the added cost of making the booth space attendee and staff-friendly with carpet, trash cans, stools, and wifi, to name a few. Make sure you’re asking questions like:      Am I able to get a discount if I register early?      What’s the anticipated return on my investment (ROI) for this show?      What kinds of discounts do you offer exhibitors (workshops, shipping, etc.)?      What marketing is being done to promote the show? Question 4: How is the event being promoted? A great trade show event should have several promotion methods that will help raise awareness about the event and bring in more visitors for your booth. The organizer will know what kind of promotions materials have been distributed, whether it’s by email to...

Custom Projects – From Napkin Sketches To Reality

When you and your team are brainstorming ideas for upcoming shows, you want to make sure that your product stands out and shines. You also want the look of your display to send the right a message to your potential customers. Your tradeshow display says a lot about your company and your product, so be sure to highlight the product or service you want to get noticed. When the McMillan Companies, a long-standing Exhibit Experts client, was planning for their upcoming tradeshow season, they came to us with their vision. McMillan wanted to show off their world-class rifles, stocks, and accessories yet wanted a simple and bold. display. From little more than a back-of-napkin sketch, Exhibit Experts developed a custom piece that would display McMillan’s products and convey the sleek, modern look they were after. In a few, simple steps, Exhibit Experts made the McMillan vision come to life. Interesting facts: There are an estimated 5,000 gun shows held annually in the United States. In 2014, there will be more than 45 gun shows in Arizona. Like car shows and art shows, gun shows are large events open to the public. Held in convention centers and similar facilities, they attract a broad range of people with an interest in guns, including collectors, hunters, target shooters, police officers and military personnel. Exhibitors include gun dealers, gun collectors, hunting guides, target shooting clubs, and vendors of books, clothing, hunting accessories, targets, gun parts and the like....

Tradeshow Rentals

Should you purchase or rent an exhibit? Consider how many times a year your company will participate in trade shows. If you only need a booth once, or wish to test a certain type of booth design, then renting is probably your best bet. On the other hand, if your company is planning to attend many shows, then you should consider purchasing a booth. Click here to check out Exhibit Experts’ brand new rental page on our website....

Coming Next Month – Double Sided Displays

Does your company have more than one product or service that you would like to promote on your trade show display? Do you have two distinctly different messages to present to different audiences? Are you vying for the attention of trade show attendees approaching your booth from multiple directions? Be sure to check out our February newsletter to get more information on how your company might be able to benefit from a double sided display....

A Large Format Showcase: a Wedding at The Phoenician Resort

Recently we met with the Catering Manager at The Phoenician Resort to brainstorm a unique way to offer a special touch for clients who were considering using The Phoenician for their special occasion. Together we came up with a window mural package. The example shown above is for a wedding; a couple can choose a photo of their own, a picture of their rings with the wedding dates, or even a favorite poem. The Phoenician’s only concern was using a product that would not obstruct the beautiful views, something the Phoenician is rightfully proud of. We took great care in finding materials that would show a vibrant, beautiful image, but was also transparent enough to see through. The Phoenician loved the idea, and we installed it right away.The possibilities with this material are endless. Any photo or picture can be transferred to this material and can be placed on just about any surface. Most hotels and banquet halls allow the use of this product on their walls because the materials we use protect the surface rather than damage it. After the event, the film is simply peeled off.  This application is easily used in restaurants, businesses, doctors’ offices, and banquet rooms for special occasions, large meetings, and charity events. Any type of event can be brought to life with a window mural or graphic. The question is, how creative can you be?...