3 Ways Trade Show Marketing Creates a Profitable Customer Base for Your Business

You might’ve heard that trade show marketing is a great tool to have in your marketing arsenal – and that’s absolutely true. But exhibiting at trade shows is not only a good way to create general brand awareness; it can also be a highly effective way to curate a profitable customer base for your business. Trade Show Marketing If you’re looking for trade show booth ideas to attract visitors or trade show tips and tricks, here are some things to keep in mind so you can build that customer base while making an impression on trade show attendees. 1. Attendees Are Already at the Purchasing Stage of the Funnel. One of the best things about trade show attendees is that the majority of them are there in order to get inspired, learn about new products, and make new connections. That means they’re actually seeking out information and, for lack of a better term, sales pitches. You have a perfect opportunity, then, to be the answer they may not even know they needed. When you work on your trade show messaging and pre-show marketing, think about all of the attendees as potential customers. They’re already going to be there with the mindset of finding solutions to their problems This is how you can present yourself as a real and timely solution. This also tells you that many of the people you’ll be speaking with may be ready to buy – on the spot. Make sure you’ve set up your booth so that a willing buyer is able to quickly and smoothly complete a purchase if they decide to do so. The last thing you want to do is accidentally inhibit a sale because you weren’t expecting one to take place. 2. You Get the Opportunity to Interact Face-To-Face. It’s not often that you get to make eye contact and shake hands with the target audience for your products or services; but at trade shows, you do.  Keep in mind, however, that these perfectly primed prospects aren’t going to magically end up at your booth, ready to lend you their ear. You have to do some work to get them to your display too. One of the best things you can do is hire an outgoing sales team who is willing to seek out people in the crowds to stop by and visit your booth. And once they do, the rest of your team needs to be trained to answer their questions and be a friendly representation of your business. 3....

How to Integrate the Best Emerging Technologies Into Your Event Strategy

Emerging technologies When you think about emerging technologies and how to incorporate them into your next trade show, you might immediately think of something grandiose and expensive like virtual reality (VR), but this is hardly the only available technology. Trade shows offer a great opportunity for other types of interactive entertainment such as augmented reality apps. Here’s what to think about when it comes to this technology, trade shows, and your sales goals. 1. Easy and Low Cost. To use VR at your trade show, and to do so effectively, you’d pay a pretty penny. And while sometimes the payoff is worth it, most marketing pros would rather spring for immersive technologies that don’t eat up a good chunk of their entire budget. This is where AR really shines. It’s still an emerging technology and has the cool factor that comes with it, but it’s much more affordable. What’s more, trade show attendees won’t need gear like VR goggles and alcohol wipes; they can simply use their own mobile devices to get the full experience. 2. Not All Augmented Reality Apps Are Created Equally. There are different types of augmented reality apps, but you want to find a provider that can build exactly what you’re looking for. Core-apps is our current favorite, and they can create augmented reality apps that include everything from interactive 3D models to videos, rich-media, landing pages, documents, and more – all visible through the user’s mobile device. By building you a solution that can be easily integrated into an event app itself, you can increase booth visits, prospect engagement, and even revenue. 3. AR Offers You a Slew of Unique Benefits. In addition to grabbing attention, being cost-effective, and convenient, AR apps have even more advantages, including: They can give you the ability to demo your product in real time and actual size, allowing you to move or zoom into the product as needed. They give you the ability to simulate animated 3D models. They offer a way for trade show attendees to save your simulation or information directly on their mobile phone, or request for it to be emailed to them, preventing them from losing important details you’ve given them. So, when will you incorporate AR into your trade show strategy? Start capturing leads and make the most of your next show in 2019 with the next emerging technologies. Contact us to learn more about trade show planning, booths, promotional material, and displays....

Increase Your Open Rate for Your Trade Show Email Marketing with These Tips

Trade show email marketing There about as many ways to market your company before and after a trade show, as there are different trade shows each year. But one of the most tried and true methods of getting the word out about your booth, and your company in general, is email marketing. And not only is trade show email marketing a cost-effective approach to reaching your audience, but it’s also a great way to create buzz prior to the event and re-engages leads afterward. However, not all emails are created equal. Here are some tips to keep in mind to make this strategy work for you. Quality Over Quantity As with most things in marketing the quality of your emails matters far more than how many you send. In fact, sending too many emails is likely to alienate some prospective customers altogether. Instead, think about the value you can bring to your target audience and how you can bring that value to the forefront in your emails. Consider crafting an invitation to your booth offering prospects either something tangible or of immediate worth when they come by. If you sell software, for example, your email should focus on the benefits your customers get by using your software – not the specific features it has. Here’s a trade show invitation email sample for that scenario: “Hey Lisa! We’d like to invite you to come by booth #123 at the XYZ show next week. We’ve found a way to help other product managers like you solve <this specific problem>, and want to find out if we can help you do the same.” Another piece of this puzzle is to be straightforward in your pre trade show email subject line. It’s tempting to get salesy or fancy when coming up with a compelling subject, but oftentimes it pays to be conversational and honest. Something simple like, “Let’s say hi at XYZ show!” or “We’ve got coffee waiting for you next week,” can actually be a refreshing change from the tired sales pitches attendees are used to getting. Run A/B Tests Whether you use MailChimp, Infusionsoft, Constant Contact, HubSpot, or something else, you most likely have the capability of running A/B tests automatically. This means you’ll craft two versions of the same email, and send out a test batch to a certain number of show attendees. Whichever email version gets more clicks, opens, etc. will then be sent to the remaining attendees on your list. This is a great way to try a...

Top Trade Show Booth Ideas to Attract Visitors (That Your Competitors Aren’t Doing)

Trade show booth ideas to attract visitors So, you want to get more visitors to your booth at an upcoming conference. But, you’ve tried endless trade show booth ideas in the past and have not seen much in the way of results. After all, there are only so many times you can provide comfort incentives like phone charging stations, standard giveaways, or product demonstrations – and expect prospects to come a-running. Are there any other, more creative, trade show booth ideas to attract visitors? The answer is yes! Here are some we highly recommend giving a try. 1. Appeal to Their Taste Buds. If you haven’t yet tried providing food to passers-by during a trade show, don’t discount the power of this easy way to get noticed. Not only are people often hungry when they have long days at conferences, but they also can be quickly influenced by their sense of smell. Bring in freshly baked chocolate chip cookies, soft pretzels, or an ice cream or popcorn machine – and you’re bound to have a host of new interested visitors making their way to you. 2. Put on a Scavenger Hunt. This is one of the most fun trade show booth games to attract customers. Hand out the first clue to anyone who walks by, and invite them to play along. Hide the subsequent clues around the trade show hall if you can, or if not, use your booth to host the entire hunt. Make sure there’s a prize waiting at the end, and watch as visitors get caught up in the fun. 3. Give Away Tickets to a Party or Event Following the Show, Instead of Doing a Giveaway with Products or Swag. Don’t get us wrong – we like products and swag as much as the next person. But they’re not enough anymore to get someone who is otherwise apathetic about your company to come pay you a visit. Instead, do a little research and find out if there’s a trendy game or event going on near the conference hall that night or the next night. Give away great tickets, and you’ll be sure to meet some new friendly faces who want a shot at winning them! 4. Host a Book Signing with a Thought Leader in the Industry. This, of course, requires some connections and logistics, but if you have both – it’s a win/win! Hosting a thought leader at your booth shows attendees that your company is respected in the industry and worth talking with...

Marketing Tips for Small Businesses: Take Your Marketing Strategy on the Road with Exhibit Marketing

The New Year has arrived… is it just us, or do you feel that familiar thrill of a fresh start that usually comes with it? Now is the best time to not only make new personal goals, but to also set some intentions for your business. If improving your customer reach is on your list this year, have you considered exhibiting at trade shows? marketing tips for small business There are plenty of small business trade shows out there for a variety of industries, and we have endless trade show booth ideas for small budgets and big budgets alike. There’s no reason not to consider this marketing tactic, and many reasons that it just might be the approach that takes you to the next level this year. 1. Make Connections with Important Decision-Makers. Getting through to a key decision-maker within an organization without an existing relationship can be tough. But head to a top industry trade show, and you’re likely to find the same heavy hitters you want to meet right there, in-person. Of course, you can’t guarantee they’ll all be willing to talk with you, but there’s a good chance they’ll be checking out the exhibitor booths and come across yours as they do. After all, 92 percent of tradeshow attendees come to see and learn about what’s new in products and services, so this could very well be the one time the people on your list are actually seeking out what you have to sell. 2. Makes Sales at the Event. Trade shows aren’t just good for facilitating handshakes and business card exchanges, either. If you set them up well, you can actually come home with a fresh batch of sales. One of the best marketing tips for small business exhibitors is to come to the event with plenty of product (and ways to order). It’s been said a bird in the hand is worth two in the bush, and the saying rings true at conferences too. Use attendees’ natural impulse for instant gratification, and make sure you can enable a sale if they’re ready, so they don’t walk away and forget about your company and products shortly after. 3. Reach a Large Number of People at Once. The personal connections you make at trade shows can be incredibly valuable, but there’s a lot of value that comes with being seen by a large volume of people. Even if no attendees speak with you directly (which is all but impossible), there’s a great deal of brand recognition...

Top Trade Show Trends to Stay Ahead of As You Plan For 2019

You’re planning out the rest of 2019 and thinking it’s high time to re-strategize and revamp your trade show marketing approach. The start of a new year is the perfect time to do this, and to look ahead at the events on your calendar, so you can start figuring out your plan and if there are any new trade show trends you want to try. trade show trends And whether your goal is to breathe new life into your existing trade show displays, or start from scratch and create some new ones, there are some key principles to keep in mind. Here’s what Exhibit Experts recommends. Keep Your Design Customer-Focused. First and foremost, your booth visitors want to feel comfortable and welcomed at your booth. If they’re intrigued by your signage, but can’t find a person to say hello to or a place to stand or sit, they’ll quickly move on. One trend in trade show booth designs you might consider is incorporating furniture into your space for convenient seating for visitors as you chat with them. However, keep in mind that placing furniture at the front of your booth can act as a barrier and scare off potential leads by not making them feel welcomed. So, plan the furniture or seating you use in your booth carefully and remember the goal is to make visitors feel invited and comfortable. Rethink Your Booth “Incentives.” Another trend in recent years has been to incorporate a device charging station into a booth, thinking that attendees will be drawn in by their need of a convenient place to charge their devices. While it’s a good idea in theory, results haven’t been strong. Consumers by and large aren’t taking the bait, and even if they do need to charge their iPhone, they don’t want to be pitched while doing so. If you’re considering adding this type of feature to your booth, you can absolutely do so – but then give attendees space as they use it. Also consider other incentivizes that have historically been shown to interest visitors without putting pressure on them, like dining gift certificates, samples of your products or entering them into drawings for useful, valuable gifts. Utilize Multi-Sensory Experiences. Of course, the visual appeal of your booth has to be on point, with the display design, signage, collateral, and staff all reinforcing your brand image in an aesthetically pleasing way. But humans don’t just see, we also hear, touch, taste, and smell. Tapping into multiple senses in your trade...