Fire-Proof Trade Show Booth Material You Need to Have in Your Booth Design

When you’re starting to dream up your next exhibit booth design, you probably aren’t envisioning fire-proof trade show booth material. Thinking up creative graphics and interactive displays are the fun part, while finding trade show booth drapes or graphics and other materials that are fire code compliant just isn’t.  fire-proof trade show booth material However, fun or not, it’s important that you design your next exhibit booth to meet the approval of the fire marshal. If you don’t, your booth could quite literally go up in flames (rare, but it has happened), or you could be told to take it down for safety’s sake and exhibit at the show without a display. Here are some things to keep in mind about fire safety compliance at your next trade show.  Check the Lighting You may have heard that halogen lights are dangerous, but did you know that some trade show venues actually don’t allow certain types of halogen bulbs at all (since they’ve been known to explode)? Make sure you verify what forms of lighting are allowed at your particular venue, and to be on the safe side, avoid using halogen lights altogether if possible.  When it comes to lighting, remember that how it’s wired matters too. In fact, McCormick Place in Chicago was engulfed in flames in 1967 before a trade show due to many factors, including poor electrical wiring and other fireproofing inadequacies. To protect yourself, your booth, and your venue, your electrical installations must comply with the Uniform Building Code and the National Electric Code, and your electrical equipment needs to be approved by the Underwriter Laboratories (UL).  Positioning Matters Electrical equipment and lighting are not all you need to think about in an exhibit booth. In your exhibit booth design, make sure to designate space for storing items you will actually need to have with you on the show floor. Your swag, handbags, snacks, etc. should be stored in safe places in your exhibit, away from any potential hazards.Furthermore, consider whether your exhibit is two-story. If you build an enclosed, double-deck exhibit, you will likely need to install a full sprinkler system, approved smoke detectors and/or ensure fire extinguishers are nearby. All of these precautions will help protect you and other attendees, and the venue building, in the event that something catches fire.  Review All Fire Regulations If you have any further questions about how to fire-proof trade show booth material, take a look at the standards from the National Fire Protection Association. You can also...

Trade Show Marketing is the Missing Piece to Your Rebranding Strategy

Trade shows are an often untapped resource that can help you decide how to rebrand a company, and then launch the rebrand when it’s time. Here are seven reasons that rebranding is a part of trade show success strategies. Rebranding Strategy 1. Get in Front of Your Audience and Get Immediate Feedback. So you’re thinking of switching markets and going upstream to target SMBs when you only previously targeted only small businesses. Before you fully make the change, do some research. Go to a trade show with an audience full of individuals from this market, and ask booth visitors for direct feedback. Collect their insights into your product, and into your role in their market. This is often eye-opening, and either can help you stay in your current lane or provide renewed excitement about switching markets. 2. Introduce Your New Design Materials. Rebranding a business can be a lot of fun because you get to essentially reinvent your company. It’s like hitting the refresh button! Once your rebrand is nearly complete, you’ll overhaul your logo, tagline, sales brochures, trade show booth design, and event materials. This means your next trade show, will be the perfect opportunity to unveil the new design work and get instant feedback about how it’s received. 3. Grow Contacts and Leads. As with any trade show, gathering new contacts and leads is a primary motivation for exhibiting. But if you’re branching out into a new industry or market, access to these individuals is actually crucial to your early success and momentum. By including trade shows in your rebranding strategy, you’ll end up with a natural springboard for gathering contacts and leads that you’ll need to nurture. 4. Get Traffic to Your Site. If you’ve recently gone through a rebrand, your website should be updated to reflect new messaging and brand standards. In order to educate current customers, and future prospects about the direction your company is heading, it’s beneficial to get them to visit your site early in the sales process. 5. Make Connections with Key Players in Your Industry. Not only can changing your products/services or retargeting your personas in a rebrand cause you to make design and messaging changes, but it also requires that you consider your relationships. Just as you did with your initial brand and mission, you’ll now need to identify, form, and grow key relationships with influential people in your new industry. Trade shows are a prime place to meet and make connections with an array of possible vendors, partners,...

Trade Show Terminology to Know Before You Show

When you’re first dipping your toes in the world of trade show marketing, it might seem like the show coordinators, vendors, and other parties involved, are speaking a completely different language. And in a way they are since trade show terminology includes its own phrases, acronyms, and nuances, all similar to event planning terminology. Trade Show Terminology To help you navigate trade show terminology, here are 10 of the most common words and phrases you might hear, so you can speak the same language and succeed in your role as a trade show exhibitor. Types of Booth Space When you’re planning out trade show booth ideas, it’s important to figure out where your display will go and what the surrounding area looks like. Here are three terms that succinctly tell you a lot about your exhibit space: End cap: You’ll have aisles on three sides of your space.In-line display: Your area will face one or two aisles in a line. Island exhibit: As it sounds, this type of space is surrounded on all four sides by aisles. Aesthetics Terms Whether you hire someone to handle the design of your booth or keep it in-house, you still should know what each display piece is called. This ensures that you and any of your vendors or contractors are using the same language to talk about the same parts. Backlighting: This one is pretty straightforward, and it means you have lighting that comes from the back of the display which can create a really standout effect on your graphics. Banner stand: This is typically made from vinyl or fabric, and is a free-standing display.Header: This refers to the sign or image at the top of an exhibit. Exhibitor Information There are usually a lot of details and paperwork that come your way when you’re preparing to exhibit at a show, and it can get confusing to sort out the important parts from the extraneous parts. Here are two terms worth paying attention to: Service kit: This is often called an Exhibitor Kit, and it’s basically an overview of all the information you will need leading up to the show. Show services: While it varies from show to show, the “show services” company you’re directed to will typically help you order your flooring and furniture for your booth, and anything else you might need to complement the display you’re bringing. Logistical Terms If you’ve ever seen an empty trade show hall before the booths are set up, it can be incredible to watch...

Location, Location, Location: How to Make Smarter Choices About Your Trade Show Booth Location

Location is everything. And while you can still make do at your next trade show if your location isn’t ideal, a solid trade show booth location can make a world of difference in the quality, and number, of leads that come your way. Here are some trade show booth best practices that will help you figure out which area of the exhibit hall is optimal for you as well as what to look for and avoid when making that all-important location selection. Trade Show Booth Location General Location Selection Tips Here’s a little known fun fact: Most people turn to their right when walking into a store, and the same is true for trade shows. If you can select a booth location that will be directly to the right upon entrance to the exhibit hall, you’ve picked a good spot. Next, think about where people congregate, which is typically in the center of the floor. So try drawing a triangle on the floor and then looking for a spot somewhere in the middle of it. Also, find out where the food and drink service will be offered. It’s always a good idea to be proximal to these popular areas, as they’re guaranteed to get a lot of foot traffic. Remember to consider the size of the space you need. A good rule of thumb is to have one booth staffer for every 50 square feet of space, so make sure you’re getting ample dimensions that you can properly staff and design. Too big or too small can weaken the impact of an otherwise well-designed booth. Choose Trade Show Booth Locations With: High-traffic areas; but try to be a bit removed so you’re not totally lost in the thick of things. Space that meets your budget, staffing, and booth design needs. Consider your ideal audience, and which other exhibitors’ booth they may be attracted to. Being near the traffic route of another company or two that are sure to draw in your ideal customer can help you get more visitors too. Avoid: Being near your competitors’ booths. Dead-end or small, crowded aisles. Being next to booths that usually have big, loud or attention-getting displays or machinery.   Even if you don’t get the booth location of your dreams, the best booth ideas for trade show excellence can still shine when executed well. So make sure your design and display are top-notch, no matter your location; and always plan ahead and be thoughtful when selecting the booth site you want. It...

3 Ways Trade Show Marketing Creates a Profitable Customer Base for Your Business

You might’ve heard that trade show marketing is a great tool to have in your marketing arsenal – and that’s absolutely true. But exhibiting at trade shows is not only a good way to create general brand awareness; it can also be a highly effective way to curate a profitable customer base for your business. Trade Show Marketing If you’re looking for trade show booth ideas to attract visitors or trade show tips and tricks, here are some things to keep in mind so you can build that customer base while making an impression on trade show attendees. 1. Attendees Are Already at the Purchasing Stage of the Funnel. One of the best things about trade show attendees is that the majority of them are there in order to get inspired, learn about new products, and make new connections. That means they’re actually seeking out information and, for lack of a better term, sales pitches. You have a perfect opportunity, then, to be the answer they may not even know they needed. When you work on your trade show messaging and pre-show marketing, think about all of the attendees as potential customers. They’re already going to be there with the mindset of finding solutions to their problems This is how you can present yourself as a real and timely solution. This also tells you that many of the people you’ll be speaking with may be ready to buy – on the spot. Make sure you’ve set up your booth so that a willing buyer is able to quickly and smoothly complete a purchase if they decide to do so. The last thing you want to do is accidentally inhibit a sale because you weren’t expecting one to take place. 2. You Get the Opportunity to Interact Face-To-Face. It’s not often that you get to make eye contact and shake hands with the target audience for your products or services; but at trade shows, you do.  Keep in mind, however, that these perfectly primed prospects aren’t going to magically end up at your booth, ready to lend you their ear. You have to do some work to get them to your display too. One of the best things you can do is hire an outgoing sales team who is willing to seek out people in the crowds to stop by and visit your booth. And once they do, the rest of your team needs to be trained to answer their questions and be a friendly representation of your business. 3....

How to Integrate the Best Emerging Technologies Into Your Event Strategy

Emerging technologies When you think about emerging technologies and how to incorporate them into your next trade show, you might immediately think of something grandiose and expensive like virtual reality (VR), but this is hardly the only available technology. Trade shows offer a great opportunity for other types of interactive entertainment such as augmented reality apps. Here’s what to think about when it comes to this technology, trade shows, and your sales goals. 1. Easy and Low Cost. To use VR at your trade show, and to do so effectively, you’d pay a pretty penny. And while sometimes the payoff is worth it, most marketing pros would rather spring for immersive technologies that don’t eat up a good chunk of their entire budget. This is where AR really shines. It’s still an emerging technology and has the cool factor that comes with it, but it’s much more affordable. What’s more, trade show attendees won’t need gear like VR goggles and alcohol wipes; they can simply use their own mobile devices to get the full experience. 2. Not All Augmented Reality Apps Are Created Equally. There are different types of augmented reality apps, but you want to find a provider that can build exactly what you’re looking for. Core-apps is our current favorite, and they can create augmented reality apps that include everything from interactive 3D models to videos, rich-media, landing pages, documents, and more – all visible through the user’s mobile device. By building you a solution that can be easily integrated into an event app itself, you can increase booth visits, prospect engagement, and even revenue. 3. AR Offers You a Slew of Unique Benefits. In addition to grabbing attention, being cost-effective, and convenient, AR apps have even more advantages, including: They can give you the ability to demo your product in real time and actual size, allowing you to move or zoom into the product as needed. They give you the ability to simulate animated 3D models. They offer a way for trade show attendees to save your simulation or information directly on their mobile phone, or request for it to be emailed to them, preventing them from losing important details you’ve given them. So, when will you incorporate AR into your trade show strategy? Start capturing leads and make the most of your next show in 2019 with the next emerging technologies. Contact us to learn more about trade show planning, booths, promotional material, and displays....