The goal of every trade show exhibit is to attract attendees and then engage them in ways so that what you’re offering creates a positive lasting impression. The good news is that as trade show technology evolves and advances, so do the possibilities for creating an awesome and memorable trade show booth. With so many options, adding in every new shiny dinging object likely isn’t a recipe for success. Be discerning about what would work best for your team, your brand and consider the habits and demographics of the trade show attendees. Stumped on ideas for where to start? No problem! Here are some ideas for integrating technology into your next trade show booth:
These are no longer just found in science fiction movies. Holograms are now showing up on the trade show floor. Using the latest in design technology, trade show booth visitors can watch your product hover in 3-D animation right in front of them. They can see it rise from the pages of your brochure and move like magic in mid-air around your trade show exhibit.
Many trade show booths use video screens and walls to showcase their products. A new technological twist on this is the invisible video screen. When attendees walk by, they see a white screen. It is not until they put on their special 3D glasses that they see the screen brimming with colorful pictures of your products and engaging descriptions of your services.
Giant Interactive Touch Screens
Hands on devices are so much more fun these days! Users love zooming in and out with the touch of a finger. Easily apply this trade show booth technology by implementing giant video screens that showcase your offerings. When attendees tap the screen, more in-depth information about your company pops up in the form of videos and 3-D photos.
Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment. While you may not have the ability to invest in VR upfront, you can rent a headset and put up a TV for the onlookers to share in the user’s VR experience. You may have to up your showmanship, but what a blast!
When people travel it seems like outlets and charging stations have become coveted spaces where Black Friday-esque lines form. Give attendees a reason to visit your space by providing a charging station at your trade show booth. While they’re there, entertain them with slide shows showcasing your offerings and chat them up about their pain points.
Trade shows booth technology has come a long way! If you’d like more information on how to have the coolest trade show booth, or tips on how to have a great show, all you have to do is contact us today!