Did you know that 81% of trade show attendees have buying authority? According to The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget, more than 4 out of every 5 people walking the aisles at your next show will be potential customers. At a trade show, a double-sided display is an eye-catching way to differentiate your booth from your competitors. This powerful marketing tool can have a different message on each side, giving you more space to get your message across. Imagine having the ability to have one set of graphics on the first day of the show, and a second set the next day! Double-sided graphics is also an easy way to have different messages for different target audiences.
When designing your nextB trade show display, consider focusing on these three graphic elements:
* the company name and logo
* tag line or call to action statement
* visuals that represent your products and services
Double sided displays are a wonderful way to get the biggest bang for your buck. Studies have shown that at a trade show you only have a few seconds to catch a customer’s attention. Using both sides of your display can double the time a show attendee is exposed to your message and that gives you the opportunity to make a greater impact on a potential customer.