Exhibit Experts + Fiesta Bowl 2013

Tostitos+collage+2014In the Fall of 2012, Exhibit Experts was asked to design and build a custom display for Tostitos for the 2013 Fiesta Bowl. We were honored to have an opportunity to work not only with Tostitos, but also with the Fiesta Bowl. Tostitos was so thrilled with that display that we were asked to create another display for the 2014 game. Tostitos wanted this year’s display to have a similar look and feel but wanted it to be light-weight, portable and easy to set up so they could potentially send it to the Super Bowl or other events. From the beginning of the project, we took an exciting and stylish new approach. Using wood instead of metal as the base, a CNC machine was used to cut every piece of wood very precisely so they would snap together like a perfect puzzle – without the use of tools. The graphics (direct-printed on sintra) gave the display the antiqued brick look. The large overhead banners made the Tostitos booth easy to find and created great back drops for the fan photos. As an added touch, vinyl graphics were installed on all of the high top tables surrounding the display giving Tostitos additional opportunities to promote their brand and new product. Everything came together perfectly on game day creating a fun and inviting area where people wanted to hang out and enjoy the chips and pre-game atmosphere. We could not be more proud of how it all turned out. The best part for us was making our clients happy. Shortly after the game, we received this note that we are pleased to now share with you…

“This is my second year working with Exhibit Experts for the Fiesta Bowl, and their work impresses me on multiple levels. They have any uncanny sense for what I was pondering but hadn’t said out loud, really listened effectively to what I was seeking, brought forward beautiful design ideas for my consideration and did it all in a timely manner and with excellent communication skills.”

– James Marsh, Account Supervisor

The Marketing Arm

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