Are you convinced trade show marketing could be a valuable strategy for your business but aren’t sure if you can convince your boss of the same? This is a struggle many people have since many marketing methods today can be measured, especially in digital marketing. Unless there’s a definitive opportunity to earn ROI, many bosses won’t go for it. However, trade show ROI is a real thing and can be measured just as effectively as other marketing strategies. Here are some tips to help you prepare for proving to your boss that you can get a return on investment by attending a trade show.
Track New Leads
The first step to proving trade show ROI is to track every single lead that comes by your booth. Have a tablet or laptop handy for visitors to fill out a landing page on your website. Simply having them input their name and basic contact information will give you some data to look at after the trade show to prove exactly how many leads were generated.
Monitor Your Social Media Outreach
Preparing your social media accounts prior to going to a trade show is extremely valuable. Take note of the number of visits and engagements you receive before the trade show and then again after the trade show. There’s a good chance your visits will increase as a direct result of the trade show. Just make sure any marketing materials you hand out to visitors have the social media accounts listed so they know where to find you. Measuring social media outreach can prove trade show ROI is real, especially if your amount of visits improve significantly.
Measure Revenue Generation
This step will take a little more legwork, but it is the most effective way to prove trade show ROI to your boss. Besides, the main thing your boss wants to know is whether your trade show was profitable. Crunch some numbers and look at the number of leads generated, and how many of those leads turned into customers.
With these three metrics, your boss will surely be on board with trade show exhibits. All you have to do is a little work beforehand to ensure you can back up your claims. And once you have your boss on board, you’ll be able to attend many more trade shows without having to prove trade show ROI.
Trade shows should be considered in any marketing plan because of the extensive value and ROI they can bring. For more information on how to have the best trade show booth or tips on how to have a great show, don’t hesitate to contact us today!