Having a gorgeous trade show display is only part of the formula for success and driving traffic to your space at a show. Many people are not aware that the location of their trade show booth plays into their success at the show. It’s akin to real estate…location, location, location! Every show has its own particular method for assigning booth space; Points based on booth size, past participation and sponsorship, Bidding for preferred space and the final selection is made by a committee or individual, Assigned spaces and First come first served. So, where is the best location within the venue? Read on for tips to find the best location for your trade show booth.
- High-Traffic High-Volume Areas
Main aisles, entrances to aisles, the ends of rows, and corner spaces that attract traffic from intersecting trade show displays are all great places to set up shop. However, you don’t want to be too close to the entrance because it could be hard for consumers to spot your booth, as large crowds tend to gather and swell at entrances and exits. Aim for 2 to 3 booth spaces away from those spaces. Be prepared to pay a higher fee if you want your trade show exhibit to be near the entrance. If you end up at the back of the exhibit hall, your trade show booth needs to be at least 20’ x 20’ high or bigger in order to catch the consumer’s eye. Avoid dead-end aisles, spaces that are covered up by columns, and overhanging ceiling pipes.
- Driving on the Mind
American consumers are so used to driving on the right side of the road that in all aspects of life, we tend to stay on the right side. Set up your trade show exhibit on the right side of the aisle, and you will gain more attention than the booths on the left side.
- Avoid Big Competitors
Do not set up your booth next to big competitors with huge, vibrant displays. These trade show booths tend to bring large crowds, and it’s possible that your booth will be overshadowed by the crowd and the competitor could end up taking your business. Some companies bring a PA system along with them. Stay away from these booths as they will hinder your ability to have effective conversations with your potential customers. Set up in an area where you are surrounded by booths that are selling products that have nothing to do with the products you are offering, and you will be able to gain new customers.
- Seminars, Concessions and Restrooms
If the show will be offering seminars, set up your trade show booth along the route to the seminar location. This way, the consumers attending the seminar will have to walk by your booth, and are sure to notice your products. Setting up right next to the concession stand or restroom may seem like a good idea, however, consumers are not looking to shop when they are going to get food or use the restroom. You may actually find that consumers will loiter in front of your booth, waiting to use the restroom, or finishing up their lunch, and block your products from the public eye.
- Prepare Ahead of Time
Not only should you book your booth space early, optimize your trade show booth exhibit’s exposure by giving people your booth number and location ahead of time. It’s a great idea to post on social media accounts, blogs and your website that your company is attending the trade show, share a map of the exhibit hall, and let them know where your booth will be located. Trade show booth exhibitors should also consider putting their company’s information into welcome bags that are given away at the entrance to the exhibit hall. This is a sure way to gain exposure and drive traffic to your space.
Some other tips include;
- Review pictures or videos of last year’s show or other shows held at that venue
- Talk to past exhibitors
- Ask to be on a waiting list for a preferred space if there are last minute cancellations
Hopefully these trade show booth ideas will allow you to have your most profitable trade show yet! If you’d like more information on how to have the best trade show booth, or tips on how to have a great show, all you have to do is contact us today!